Browsing Category

Brand Building

Brand Building, Inspiration

Meet: the Visionary Journal

September 25, 2015

VisionaryJournalIMG_1908

One of my favorite parts about Alt Summit (you know that amazing conference I’ve attended and spoken at) is the wonderful people I get to meet, especially the ladies. I’m so inspired by the diversity in women at these conferences and it’s amazing to see how they juggle businesses, blogging, motherhood, hobbies and lots more. One of these powerhouse women is Monique Malcom of Keep Chasing the Stars.

VisionaryJournal-IMG_1924

Monique’s mission is simple: to help dreamers become doers. And what’s really inspiring is the tool she’s created to do just that. Meet: the Visionary Journal, a versatile and well-rounded planner designed to help you turn your goals and dreams into reality. She teaches you to start with the big picture, then set S.M.A.R.T goals and a 90 day action plan. The pages of the Visionary Journal are filled with bold quotes, date-less agendas (so you can start your one year planner whenever!), a mini vision board and to-do lists with the goal of getting you closer to your vision. So, what’s Monique’s one year goal?

#MyOneYearGoal is helping spread the word about the Visionary Journal, a goal management system designed to help you keep your important goals top of mind and transform your dreams into your reality. Imagine what you will accomplish by making your goals a priority and focusing on the tasks that will get you closer to completion. Create Your Vision. Change Your Life. – Monique 

 

Having rad friends like Monique means that I was lucky enough to be sent my very own Visionary Journal to get started on my goals, which meant I should actually get started on tangibly thinking and writing them down instead of swirling and twirling in my head 🙂

#MyOneYearGoal is to inspire and educate 1000 individuals to ‘find their sparkle’ through my workshops and private consulting. Starting a business, blog, or changing careers isn’t easy and if I can make the transition smoother by giving people the skills and tools to go after their goals then I’ve done my job. Let’s do this!  – Nicole

VisionaryJournal-IMG_1920[If you’d like to order your very own Visionary Journal, click here.]

So, what’s your one year goal?

 

Brand Building, Inspiration

Calgary // Workshop Tour

July 6, 2015

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

The second stop on my “Find Your Sparkle Tour” was Calgary. It was an absolute pleasure being back in the comfort of my hometown before taking the workshop to BC. I have to say, the Calgary audience has been hugely influential in my growth and business. They show up and are ready to collaborate, connect and kick start their businesses. I have never seen such a sense of community and entrepreneurialism like it anywhere else! This workshop was especially awesome because it was all women – go ladies go! Nothing compares to a room full of strong women who are ready to join forces in a collaborative atmosphere.

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

I was especially grateful to have the incredibly talented Jamie Hyatt at the workshop to capture the day so beautifully. She primarily photographs lifestyle and weddings in Calgary and Saskatchewan but is always open to travel. She is extremely professional, creative and intuitive to capturing the essence of the event perfectly. I highly recommend following her on instagram and Facebook too!

One thing I loved about this workshop in particular was the diversity of the women. We had a dancer/model who’s still in high school and wanted to learn more about her brand and image as she enters the world of entertainment. We also had two mother-daughter duos! One pair is working together to open a new women’s gym and nutrition centre, and the other pair had different paths but chose to attend together. We had calligraphers, yoga teachers, designers, bloggers and even a micro greens gal.

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

I’m especially grateful to the sponsors of this workshop, especially because I have a special connection to all of them. Michael and Emily are quite possibly the most awesome brother-sister duo who attended one of my first Calgary workshops. They were eager to start a cold-pressed juice company together in Olds, Alberta. Well, several months later and they contact me to provide juice for everyone at my workshop! When I offered to support their business and provide the juice, they insisted they offer the juices as a gift. For anyone looking for some delicious cold-pressed juice, elixirs and a customized cleanse, you’ll definitely want to check out High Vibe Juice.

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

We also had delicious afternoon treats from The Sugar Cube. The founder and Chief of Sweets (I just made that title up), Alyssa, also attended one of my earlier workshops and I was amazed by her business, ethic and lifestyle she was building around her purple candy truck. One of my favourite things about Alyssa is her commitment to her brand. Even before attending my workshop on branding, she was living and breathing her brand by wearing purple, and looking + living the part. And a girl with a candy truck is a girl after my own heart! After all, who doesn’t love candy!?

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

We also had beautiful hand lettered Find Your Sparkle prints from one of my childhood friends, Erika from Riki Taki Type. She is extremely talented in all that she does and I’m so grateful for her gorgeous prints. They looked nice paired with the beautiful Dote Magazine that were also generously gifted to us. Kristen of Sonder + Stone made beautiful earrings for everyone at the workshop, and it was lovely to have her in attendance to put a face to a name and pick her brain about her business. And lastly, we had some delicious + healthy products from Organic Tan and it was awesome having Mallory at the workshop to speak about them as well.

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

But, the best part about the whole workshop was obviously meeting and connecting with such an inspiring group of ladies. At most workshops people are quietly sitting at the beginning and once we do the ice breaker activity it seems as though I can’t keep everyone quiet! It really is the best. Calgary is a little different though. For a huge city, it’s still got that ‘small world’ feel, and people tend to chat with each other and recognize one and another.

Here are a few of the portraits snapped by Jamie:

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Calgary Workshop Nicole Hudson Branding Bot Communications YYC  Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Calgary Workshop Nicole Hudson Branding Bot Communications YYC

Thanks again to everyone for their continual support in this endeavour. I’m so grateful for all of you and to everyone who helps make this possible, especially my parents. My Mom helps me pack swag bags, tidy up, make sure I have everything and count things to make sure I have enough. She also lets the hurricane that is me sweep through her tidy house and cover it with notebooks, pens, straws and trinkets! And my Dad was, as he likes to call it, my unpaid intern on this tour. He drove me, helped me unpack at the loading dock, zipped to pick up lunch, and was there to help me clean up at the end.

I’m so lucky! Can’t wait to be back in Calgary soon.

Brand Building, Inspiration

Edmonton // Workshop Tour Kickoff

June 23, 2015

Taking my brand[ED] workshops on a West Coast Tour was something I had been dreaming of for about 6 months. I started to put some feelers out in each city and before I knew, I had booked my flights! The rest would be left up to fate….

The first stop on the tour was my dad and husband’s hometown of Edmonton, Alberta. I was a little bit nervous hosting two workshops in Alberta just a few hours apart, but decided to go for it and see if I could gain interest in both Edmonton and Calgary. I reached out to a friend (and lover of all things edmonton community) from lululemon and she put me in touch with Kendall of Poppy Barley.

To say I have a crush on everything Poppy Barley stands for, the founders and the gorgeous shoes is an understatement. Each pair of shoes is custom made in ethically sourced factory, through a completely transparent process. For more about the company, click here.

edmonton workshop branded branding nicole hudson poppy barley

edmonton workshop branded branding nicole hudson poppy barley

I was beyond grateful to Kendall and Justine for graciously hosting my Edmonton workshop in their beautiful new space, and was completely humbled to see my own photo in their newsletter. And then they featured me in a blog post, and shared my workshop on instagram. Word was spreading and people were registering until finally I had to cap it off! I couldn’t believe it, and will forever be indebted to the Poppy Barley team!

edmonton workshop branded branding nicole hudson poppy barley

We kicked off the day by each filling out our own Business Plan, before diving into Branding, Social Media and Photo Tips + Styling. We had a delicious healthy lunch from The Chopped Leaf as well as delicious juice generously gifted to us from Marni of  Glow Juicery.

edmonton workshop branded branding nicole hudson poppy barley

 

 

edmonton workshop branded branding nicole hudson poppy barley

The whole day was a blast and it was really exciting leading the workshop in a new city and I could feel the excitement of my “Find Your Sparkle Tour” setting in. We had about 25 women and 1 outnumbered man, from totally different walks of life. I think seeing the diversity in attendees is one of my favourite parts about it all. There were yoga teachers, etsy shop owners, government employees, fashion bloggers, graphic designers and lots more.

edmonton workshop branded branding nicole hudson poppy barley

edmonton workshop branded branding nicole hudson poppy barley

edmonton workshop branded branding nicole hudson poppy barley

edmonton workshop branded branding nicole hudson poppy barley

edmonton workshop branded branding nicole hudson poppy barley

I was also incredibly grateful to Lane from Pura Botanicals for generously donating the most delicious, essential oil perfumes for everyone. Those of you who know me know I’m all about the natural products, in part because I have the world’s most sensitive skin, but also because it’s kind of scary how many terrible ingredients are in most of the products we put on our skin everyday.

edmonton workshop branded branding nicole hudson poppy barley

Thank you again to Poppy Barley for hosting me, and especially to Jenn Crebas Photography for providing each attendee with a new headshot, and for all of the images you see in this post. I’m really excited to make Edmonton one of my regular stops for the workshop. I could feel the energy in the city and it was a fabulous day.

edmonton workshop branded branding nicole hudson poppy barley

Brand Building, Photo Tips

Prime // Best New Photo Editing App

April 13, 2015

Like so many others, my all time favourite photo editing for instagram is VSCO cam (see HERE and HERE)… at least until lately. I’ve been cheating on VSCO cam a little bit with my new friend, Priime. Curated by some of the top photographers, Priime goes through your photos and suggests different filters that would work based on the image scan.

There are 8 free filters you get when you download the app, and they are awesome! I haven’t had to purchase any other filters yet (though I might, because you can unlock and additional 66 for $11.99 right now while the app launches). Otherwise, aside from the 8-free bundle, each additional is $1.19.

I know it might seem silly to keep adding more options to edit our photos and believe me, no one has time to try 74 filters every time they post. But, here me out! Priime is cool because when you post a photo you can click “Suggest” and it will pick filters based on the colour balance, style, contrast and colours in the picture. How handy is that?

Even in the high included filters, there are descriptions about each photographer that created it. As well, you can see the type of photo he or she suggests when using  the respective filter. For example, one of my favourite presets is Sunbeam:

This style built for portraits with great beams of light. A subtle, clean edit, Sunbeam is good for many different situations and great with skin tones.

Useful for:

  • Portraits
  • Contrasty indoor photos
  • Beams of light

Aside from just the presets in the “Style” section, you can also click “Adjust” and control Brightness, Structure, Contrast, Warmth, Tint, Saturation, Highlights, Shadows, Sharpen (finally!), Vignette, and Fade. Finally, you can Rotate and Straighten to fix all those wonky crooked pictures.

Here are a few examples of some pictures I’ve edited with Priime.

Priime-001

Priime-003

Priime-002

Priime-004

Order of above filters used:   Sunbeam // Spirit // Embody // Cobalt

Brand Building

brand[ED]: West Coast Tour

March 19, 2015

 

brandedAD

I’m so excited to be getting back to my roots and heading west and empower individuals to kick start their businesses. Whether you’ve been in business for years, are in the early stages, or have a distant idea, this workshop is for you! We’ll get acquainted with our roots and establish personal mission statements and core values before launching into a Business Plan. We’ll also learn how to define our Brand, master Social Media tools and practice Photo Styling with some local swag. Plus, you get a brand spankin’ new headshot (and a bunch of new entrepreneurial friends)

If you’d like more information about the workshop, please visit this website. For more information about each specific city and to register accordingly, click the respective image below.

Nicole Hudson Edmonton Workshop Bot Communications BrandingCalgary Workshop Branding Bot Communications Nicole HudsonKelowna Workshop Nicole Hudson Bot Communications BrandingVancouver Bot Communications Nicole Hudson